Riding a recent wave of expansion in Latin America, online games supplier and content aggregator iSoftBet has inked a content agreement with Peruvian firm, Universal Soft.
Active in Peru since 2017, the operator has since established its presence throughout the LatAm market, providing effective solutions to its clients in Colombia, Chile, Ecuador, Brazil, Peru and Panama.
Enhanced offering:
The provider will now be able to access iSoftBet’s extensive proprietary portfolio, which is led by its fast-growing Megaways and Hold & Win product ranges, including the recently released hit Wild Hammer Megaways and the award-winning Moriarty Megaways, both of which incorporate the renowned mechanic licensed from Australian games developer Big Time Gaming (BTG) in April 2019.
Also included is the player-favorite Gold Digger. The mining-themed title is one of the best performing releases for the British online and mobile casino software provider, as it has seen a 60 percent swell in bets compared to previously launched top performers.
Thanks to the new partnership, iSoftBet’s entire game aggregation platform (GAP) offering, which features 8,000-plus diverse titles from 70 game studios will soon be made available to Universal Soft customers. The massive addition will see the operator‘s content offering become even more diverse, appealing to a broader audience.
Diversity significance:
Chief Executive Officer for Universal Soft, Henry Tapia explained the importance of the added diversity to its games offering, stating that having top quality content is the best way to attract and retain customers and iSoftbet‘s “impressive collection” of proprietary slots “brings real dynamism” to their offering.
“With top-performing Megaways™ and Hold & Win games, there’s plenty of choice for players. Adding the vast collection of titles in the GAP platform to the mix as well gives our customers the chance to find numerous titles that appeal to them, and we can’t wait to see the results of this partnership.”
More LatAm growth:
Further extending its LatAm footprint, earlier this month, the London-headquartered software developer and aggregator agreed a similar agreement with specialist provider of B2B services for the iGaming industry, Dotworkers. The deal marking yet another expansion for the supplier in Latin America, following key strategic deals with major regional operators including Lima-based Doradobet in late June.
Using an official company press release, Lars Kollind, Head of Business Development for iSoftBet, also commented on the new tie-up…
…explaining that it prides itself on finding partners that “match its ambition” and have a passion for providing players with an excellent gaming experience. The alliance with Universal Soft allows them to provide their leading slot portfolio while also bringing “the full strength” of their aggregation offering to bear, giving the Peruvian firm’s customers a “huge range of choice.”
“It is an important deal that gives us more exposure in a wide array of markets in Latin America, and we’re very pleased to see our games go live on Universal Soft’s platform.”
New game releases:
In addition to the series of key commercial partnerships, iSoftBet also recently released a hat trick of new hits including its Wild Hammer Megaways Norse adventure, the Far East-inspired Ancients of Korea, as well as Pyramid Pays, a 5×3, 243 payline video slot that includes the Ultra Bet mechanic that allows players to activate it to play 50 games for 50 times their bet.
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